I'm thrilled to be a guest speaker for the RSVIP network - hosted by the brilliant Fiona Duncan-Steer.
My talk will be on the hot strategic topic:
'Dare to be different - why your brand positioning matters'
The talk is FREE to attend so:
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Blurb about my talk:
The challenge of any business leader wishing to succeed is to work out what the unique value is that they stand for and set about to deliver it.
But many of us somehow seem to be stuck in the sea of sameness - being compared by customers on price, not getting noticed, struggling to grow, finding it hard it motivate and align our people and have challenging employee churn rates.
If this sounds like you then you are probably in the “brand trap” - if you want to get out this is the talk for you. Join us to unlock the power of strategy and break free in this upcoming talk by brand expert Matt Davies.
Strategy is more than a buzzword—it's a transformative force which should be embedded in every decision you, as a leader makes, - and it should be designed to create immense value for potential customers. Value that helps you stand out, get noticed, and ultimately inspires your ideal customer to buy. Strategic branding, done properly, should shape the meaning people attach to your company and help you craft a reputation that stands out.
But how do you do it? Thats the million dollar question that Matt will unpack for us in this talk!
Together we’ll learn to develop a Unique Value Proposition (UVP) that transcends product features, fostering differentiation, customer engagement, and enhances strategic focus. Because great brand strategy isn't about being the best—as Matt days, it's about being "the only”. Matt will give us some practical tools and tips we can all use immediately in our businesses. This is not to be missed!
So plug in, and get ready to embrace revolution, discard industry norms, and lead with bold, unique value. Join us to be inspired to transform your brand and drive unparalleled growth.
What will we be covering:
👉 What “brand” and “branding” are
👉 What “brand strategy” is
👉 What “Unique Value” is and why businesses need it
👉 What “The Brand Trap” is and how to avoid it
👉 Exercises for enhancing brand uniqueness that you can use immediately
Who should attend:
👉 Business leaders who want to influence change
👉 Leaders who wish to outmanoeuvre competitors and perhaps even disrupt industries
👉 Entrepreneurs not satisfied with the status quo
👉 Freelancers and solopreneurs who want to stand out
When
Wednesday 14th August, 12-1pm UK time
How
The talk will be live and online and is FREE to attend.
I'll see you there!