Most Popular articles of 2024

Jan 9

As we start 2025, I’m thrilled to reflect on last years insights and growth in the world of brand strategy. In 2024 my website welcomed thousands of visitors from across the globe, reinforcing the growing community of brand builders, strategists, and enthusiasts. It’s an absolute honour to contribute to the conversations shaping the future of strategy and branding, and I’m excited to look back at the content that resonated the most with you last year.

Here’s a roundup of the most popular posts of 2024, based on engagement and views. If you missed any, now’s your chance to dive in and find inspiration for your own brand journey!

1. Brand Strategy: Dare to Be Different

Published: May 24, 2024 – Read it here

In this post, we explore the importance of daring to stand out in a crowded market. A strong brand strategy isn’t about following trends—it’s about defining what makes your brand unique and weaving that differentiation into everything you do. If you’re ready to embrace your “different” and lead with authenticity, this post is a must-read.

2. 30 Points of Brand Definition

Published: October 25, 2024 – Read it here

Defining your brand can feel overwhelming, but this article breaks it down into 30 clear, actionable steps. From identifying your purpose and vision to nailing down your tone of voice, this guide is perfect for businesses looking to solidify their identity and make their mark.

3. 15 Examples of Online Brand Guidelines

Published: March 5, 2024 – Read it here

Want to see how leading brands maintain consistency? This post highlights 15 stellar examples of online brand guidelines. Whether you’re creating yours from scratch or refining your existing ones, this article will leave you inspired by the best in the business.

4. The Business Strategy Framework

Published: May 14, 2024 – Read it here

Strategy can be complex, but it doesn’t have to be. This post introduces a practical framework that aligns business objectives with market opportunities. It’s a step-by-step guide to ensuring your strategy is cohesive, actionable, and growth-oriented.

5. The Value Ladder

Published: October 11, 2024 – Read it here

In this article, we unpack the “Value Ladder,” a tool for understanding what customers value most and how to create offerings that progressively deliver more impact. This concept is a game-changer for businesses seeking to deepen customer relationships and increase lifetime value.

6. The Number 1 Strategy Question

Published: February 7, 2024 – Read it here

What’s the most important question to ask when shaping your brand strategy? This post dives deep into finding clarity by identifying your Unique Value Proposition (UVP). Get ready to unlock the secret to crafting a strategy that sets you apart.

7. How to Avoid the Brand Trap

Published: July 5, 2024 – Read it here

Too many brands fall into the trap of copying others and losing their identity. This post explores how to avoid these pitfalls and lead with your unique perspective. By staying true to your values, you’ll build a brand that truly connects with your audience.

8. Brand Strategy: Aligning Your Business for Success

Published: August 1, 2024 – Read it here

This article highlights the power of aligning your brand strategy with your business operations. When your team, goals, and actions are all working in harmony, success becomes inevitable. Learn how to bring your brand to life through alignment.

Looking Ahead to 2025

As we head into 2025, I’m excited to continue sharing ideas, tools, and insights to help you navigate the ever-changing world of brand strategy. I hope these posts inspire and guide you as you build your brand. Let’s make the coming year one of growth, creativity, and impact.

Stay tuned for more, and thank you for being part of this amazing community!

Never miss an update: Subscribe to my newsletter for fresh insights delivered straight to your inbox.