A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła Bankowa w Gdańsku (WSB University Gdańsk).
In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand questions":
Why do we exist beyond making money?
Who do we serve and why should they care?
How do we show up in a relevant way?
What is our offer and proposition?
I think CEOs and business leaders will find quite a lot of value in the things we discuss.".