What's IN THIS EBOOK
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What “brand” and “branding” are
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What “brand strategy” is
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What “Unique Value” is and why businesses need it
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What “The Brand Trap” is and how to avoid it
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Exercises for enhancing brand uniqueness that you can use immediately
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x4 Exercise Worksheets
This guide has been written for
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Brand builders
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Business leaders who want to influence change
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Those who are great but want to be greater
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People who are seeking meaningful work
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Leaders who wish to outmanoeuvre competitors and perhaps even disrupt industries
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Entrepreneurs not satisfied with the status quo
about the author - Matt Davies
Matt Davies began his career in 2001 in graphic design but soon moved from execution into strategy and branding. In his design days he was always frustrated with being asked to create design ‘veneers’
which were not in-line with reality. In a quest for truth and determined to make a real difference, he has taken his design and creative skills into the boardroom to help businesses think differently about their brands.
Matt founded and ran his own design business for 9 years, until he sold it in 2016. Since then he has held a variety of leadership positions and written a book, Storyategy.
Today he is a solo brand consultant ensuring his quest for helping businesses find and live their brand truth continues. Over his career, he has worked with hundreds of clients - from start-ups through to
household names like Boots, Specsavers, Nikon, Fred Perry and Experian. Matt is a frequent keynote speaker, speaking at all sorts of business events. Uniting, exciting and delighting his clients to create positive change which affects their bottom lines.
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