Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
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Matt Davies
Jun 28, 20193 min read
7 things to do to discover where your brand is at
I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...
Matt Davies
May 18, 20192 min read
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
May 10, 20192 min read
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
Matt Davies
May 2, 20194 min read
Branding & Growth Strategy
Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...
Matt Davies
Apr 18, 20191 min read
Brand Motto
A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...
Matt Davies
Feb 18, 20191 min read
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
Jan 11, 20192 min read
The Five Whys - Identify problems fast
Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why?...
Matt Davies
Aug 30, 20184 min read
Rhetoric: What designers can learn
In this post we're going to go way back into the mists of time. For thousands of years speakers, politicians and writers have used...
Matt Davies
Aug 16, 20185 min read
Six thinking hats - The power of parallel thinking
Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...
Matt Davies
Jul 26, 20185 min read
12 tips on public speaking
Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to...
Matt Davies
Jun 28, 20183 min read
Give your creative ideas away
Back in our school days we learnt to hide our answers from the kid sitting next to us. We'd put our arm over our papers and glare at any...
Matt Davies
Jun 18, 20182 min read
Book Launch - Storyategy
It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...
Matt Davies
Jun 2, 20181 min read
My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
May 17, 20184 min read
You must create a brand strategy
Let's start with a metaphorical cliché. With no map the traveller is likely to wander off track. As you ask your colleagues and customers...
Matt Davies
Mar 22, 20184 min read
Add Meaning With Brand Archetypes
How can I get the work my team produces to communicate better? How do you add more meaning to your creative work? How can you connect on...
Matt Davies
Feb 22, 20182 min read
Tool: Maslow's Hierarchy of Needs
Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...
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