Tools 2/3

Book review/recommendation: The Culture Map

Jun 22, 20214 min read

Book review/recommendation: The Culture Map

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

Matt Davies

Jun 10, 202111 min read

20 tips on facilitating brand workshops

I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

Matt Davies

Jun 5, 20213 min read

5 Step Technique for Producing Ideas

Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...

COMET - A framework to help Global Brands assess and create value

Matt Davies

Apr 13, 20212 min read

COMET - A framework to help Global Brands assess and create value

I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...

Matt Davies

Dec 18, 20204 min read

My Most Popular Posts of 2020

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

Matt Davies

Dec 11, 20201 min read

Let's talk brand - full interview for Marketer+ & WSB University Gdansk

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

Matt Davies

Dec 10, 20206 min read

Review - Marty Neumeier's Brand Masterclass 2

Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...

The 16 Basic Human Desires - An Introduction

Matt Davies

Nov 30, 20204 min read

The 16 Basic Human Desires - An Introduction

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Matt Davies

Oct 15, 20204 min read

An armful of Brand Strategy books I couldn’t do without

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...

Review of Marty Neumeier’s METASKILLS challenge

Matt Davies

Sep 21, 202012 min read

Review of Marty Neumeier’s METASKILLS challenge

How do you develop the skills of ‘feeling’, ’seeing’ ‘dreaming’, ‘making’ ‘learning’? How do you stretch your mind so that it can add...

Matt Davies

Jul 1, 20205 min read

22 Points of Brand Definition

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Matt Davies

Mar 16, 20204 min read

6 Tips for Online Workshop Facilitation

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

Matt Davies

Mar 6, 20203 min read

Models to manage your Brand Portfolio

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Understanding Change Reaction with the Change Curve

Matt Davies

Feb 18, 20204 min read

Understanding Change Reaction with the Change Curve

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

The ultimate proposition: The Onliness Statement

Matt Davies

Jan 27, 20204 min read

The ultimate proposition: The Onliness Statement

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

Top ten best business books every solo consultant should read

Matt Davies

Jan 20, 20203 min read

Top ten best business books every solo consultant should read

This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to...

Brandstorm: My Nottingham Masterclass now open for bookings

Matt Davies

Jan 17, 20203 min read

Brandstorm: My Nottingham Masterclass now open for bookings

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

A tool to measure & increase employee value

Matt Davies

Jan 14, 20205 min read

A tool to measure & increase employee value

Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...

Matt Davies

Jan 5, 20203 min read

Get brand clarity with the Brand Strategy Triangle

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

5 Steps to designing a company culture programme

Matt Davies

Oct 16, 20197 min read

5 Steps to designing a company culture programme

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

Let's connect