As a CEO or business leader, you already know that keeping customers happy is paramount to your brand’s success. But here’s the...

This is a big one for any brand builder in my network who wants to be hired as a brain (for their thinking) 🧠 rather than a pair of...

In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...

In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...

How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...

So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...

A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....

When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...

In this world of AI, robots and automation human to human communication is becoming a lost art. We sit at our desks, at home, glued to a...

According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....

Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...

Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...

The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...

I was excited to contribute to global magazine Branderz in their latest Special edition (no. 26): "Branding & Tech: Digital Currencies &...

“Brand Naming” is a super book by the brilliant Rob Meyerson. It literally has everything (and I mean everything!) you need to know about...

As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...

I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...

Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...