The value Ladder
As a CEO or business leader, you already know that keeping customers happy is paramount to your brand’s success. But here’s the...
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Matt Davies
Mar 82 min read
Brand Consulting Accelerator
This is a big one for any brand builder in my network who wants to be hired as a brain (for their thinking) 🧠 rather than a pair of...
Matt Davies
Aug 8, 20237 min read
Insights & the sweet spot of brand positioning
In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...
Matt Davies
Jul 24, 20236 min read
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
Jul 20, 20232 min read
Video: Rebels and Rulers: How to use archetypes in your brand positioning
How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...
Matt Davies
Jun 21, 20234 min read
BrandOps Framework™ - Operationalising your Brand Strategy
So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...
Matt Davies
Apr 13, 20235 min read
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
Mar 24, 20236 min read
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
Feb 24, 20236 min read
How to be a better facilitator
In this world of AI, robots and automation human to human communication is becoming a lost art. We sit at our desks, at home, glued to a...
Matt Davies
Jan 6, 20231 min read
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
Sep 9, 20221 min read
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
Sep 6, 20222 min read
Workshop rules - create a collaborative atmosphere
Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...
Matt Davies
May 26, 20223 min read
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
May 4, 20221 min read
Branding & Tech - Branderz Magazine
I was excited to contribute to global magazine Branderz in their latest Special edition (no. 26): "Branding & Tech: Digital Currencies &...
Matt Davies
Feb 18, 20222 min read
Book recommendation - “Brand Naming”
“Brand Naming” is a super book by the brilliant Rob Meyerson. It literally has everything (and I mean everything!) you need to know about...
Matt Davies
Nov 29, 20214 min read
Questions about using archetypes in branding.
As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...
Matt Davies
Nov 16, 20212 min read
Just Branding - Best of Season 2 out now
I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...
Matt Davies
Sep 29, 20216 min read
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
Sep 24, 20212 min read
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
Aug 5, 20215 min read
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
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