Book Launch - Storyategy
It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...
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Matt Davies
Jun 7, 20182 min read
Lover Brand Archetype
Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...
Matt Davies
Jun 2, 20181 min read
My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
May 24, 20182 min read
Sage Brand Archetype
The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...
Matt Davies
May 10, 20182 min read
Citizen Brand Archetype
Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...
Matt Davies
Apr 26, 20182 min read
Ruler Brand Archetype
It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...
Matt Davies
Apr 26, 20182 min read
Jester Brand Archetype
Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...
Matt Davies
Apr 19, 20182 min read
Stories make us high.
We are addicted to stories. It's all in the chemistry. Let's get geeky. What is the best way to generate meaning in our lives? Answer:...
Matt Davies
Apr 12, 20182 min read
Innocent Brand Archetype
Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...
Matt Davies
Mar 30, 20182 min read
Creator Brand Archetype
The Creator. The character in the workshop, busily inventing new things which will make a huge impact on the storyline. Hugely...
Matt Davies
Mar 29, 20182 min read
Caregiver Brand Archetype
The Caregiver. The character who appears in stories in the form of a healer or nurse. Selfless. Always seeking to help others. The...
Matt Davies
Mar 22, 20184 min read
Add Meaning With Brand Archetypes
How can I get the work my team produces to communicate better? How do you add more meaning to your creative work? How can you connect on...
Matt Davies
Mar 15, 20184 min read
Mantra for within. Motto for without.
"Everyone in this place knows what we stand for." Really? Well, when I just spoke to them, they all summarised it differently. If you...
Matt Davies
Jan 25, 20183 min read
The power of brand purpose
If you can communicate it, "purpose" is powerful. Why? Because if your purpose links to mine I'm more likely to join your cause. If it...
Matt Davies
Jan 11, 20183 min read
Start with Why
I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....
Matt Davies
Dec 21, 20175 min read
We have stuff. What we want is meaning.
What would you rather have in your home? A mass produced rug from ikea which sits on the floor of a thousand other peoples homes or a...
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