How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...

I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...

"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting...

Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They...

Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...

Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them....

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

Far away is a priceless goal. This goal is worth every effort and hardship to achieve. When the hero of the story hears of this, there is...

An ordinary insignificant person. Usually an orphan. Usually dressed in rags. A humble little figure of a human, ignored and dejected....

Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...

There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...

Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...

Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...