Leadership 7/7

Feb 15, 20194 min read

The 7 benefits of defining a 'brand story'

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

Dec 12, 20183 min read

Now available for consultancy

I'm on the hunt for clients who want to stand out and be more meaningful. Do you find it difficult to STAND OUT? Do you feel that...

Dec 3, 20188 min read

Rebranding - the SWAT team approach

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to...

Aug 16, 20185 min read

Six thinking hats - The power of parallel thinking

Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...

Jul 26, 20185 min read

12 tips on public speaking

Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to...

Jun 18, 20182 min read

Book Launch - Storyategy

It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...

Feb 1, 20183 min read

Focus on your brand audience

Photo by Cory Schadt on Unsplash Without a focus on who your audience is any marketing or branding is destined to fail. Customers create...

Jan 11, 20183 min read

Start with Why

I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....

Jan 3, 20186 min read

How to get a leadership team to agree

Leaders like to lead Over the years I have seen the inside of many boardrooms and worked with marketing teams of all shapes and sizes....