Are you a business leader who wants some direction, inspiration and clarity in these difficult times? Take a deep breath and join us on...

I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them....

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of...

What are you up to this coming Thursday (28th November)? Whatever is in the diary - cancel it - and book onto Cooper Parry's next CPHub...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them....

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...