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What are you up to this coming Thursday (28th November)? Whatever is in the diary - cancel it - and book onto Cooper Parry's next CPHub...
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Matt Davies
Nov 15, 20195 min read
For things to change. we have to change.
Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...
Matt Davies
Oct 16, 20197 min read
5 Steps to designing a company culture programme
Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...
Matt Davies
Oct 9, 20195 min read
Tips on how to use storytelling in leadership
Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them....
Matt Davies
Sep 13, 20195 min read
Purpose - the essential secret to brand building
A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...
Matt Davies
Aug 27, 20196 min read
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
Aug 5, 20192 min read
Brand strategy - answering the big business questions
Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...
Matt Davies
Jul 18, 20195 min read
With no vision, your brand may struggle
What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...
Matt Davies
Jun 28, 20193 min read
7 things to do to discover where your brand is at
I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...
Matt Davies
May 18, 20192 min read
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
May 10, 20192 min read
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
Matt Davies
May 2, 20194 min read
Branding & Growth Strategy
Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...
Matt Davies
Apr 25, 201911 min read
Five Brand Building Tips for Startups
I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
Matt Davies
Apr 18, 20191 min read
NTU Industry Fellowship Awarded
I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...
Matt Davies
Apr 15, 20191 min read
Podcast: I'm interviewed on Shelf Impactors™
I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...
Matt Davies
Mar 22, 20196 min read
Review - Marty Neumeier's Brand Masterclass
I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...
Matt Davies
Mar 13, 20192 min read
How to Get strategy to stick - 4 ways
Well-meaning strategies by leadership teams often flop. They somehow fall by the wayside. So that - in effect - they are of no effect. Do...
Matt Davies
Feb 27, 20197 min read
Why businesses should look beyond the numbers.
Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...
Matt Davies
Feb 25, 20191 min read
Speaking: Metronome Spark Confetti Roadshow
I'm excited to announce that on the 1st of March I'll be speaking at Nottingham's Metronome for Nottingham Trent University at the Spark...
Matt Davies
Feb 15, 20194 min read
The 7 benefits of defining a 'brand story'
Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...
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