Is your competition the competition?
Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....
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Matt Davies
Jul 23, 20203 min read
Six Matt Davies Videos 🎬 on Brand Strategy
It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...
Matt Davies
Jul 7, 20202 min read
Book recommendation: Shoe Dog by Phil Knight
I don't often do book recommendations (maybe I should do more?) but I've just finished the brilliant book "SHOE-DOG" and I have to tell...
Matt Davies
Jul 1, 20205 min read
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
Jun 18, 20205 min read
Do you have an 'Execution Gap' - The Case For Brand Alignment
Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...
Matt Davies
Jun 8, 20205 min read
Align your leadership behind a clear post-lockdown story
So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting...
Matt Davies
May 22, 20202 min read
How to use 'Brand Purpose Statements'
One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....
Matt Davies
May 15, 20202 min read
The Transformational Story - 3 Part Course with Tim Elliott
Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They...
Matt Davies
Apr 27, 20201 min read
Storytelling workshops - The Surgery partnership
Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to...
Matt Davies
Apr 9, 20207 min read
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
Apr 1, 20202 min read
3 videos to help your brand navigate these difficult times
Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...
Matt Davies
Mar 25, 20201 min read
Brand Leadership in Uncertain Times - FREE WEBINAR
Are you a business leader who wants some direction, inspiration and clarity in these difficult times? Take a deep breath and join us on...
Matt Davies
Mar 23, 20202 min read
I want to help you. Free offer of support.
I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them....
Matt Davies
Mar 16, 20204 min read
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
Mar 6, 20203 min read
Models to manage your Brand Portfolio
It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...
Matt Davies
Feb 18, 20204 min read
Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...
Matt Davies
Jan 27, 20204 min read
The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...
Matt Davies
Jan 17, 20203 min read
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
Jan 5, 20203 min read
Get brand clarity with the Brand Strategy Triangle
There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...
Matt Davies
Dec 13, 20194 min read
The Danish Design Ladder
Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of...
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