Leadership 5/7

5 reasons to focus on customers not competitors

Aug 26, 20203 min read

5 reasons to focus on customers not competitors

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...

Matt Davies

Aug 6, 20204 min read

Is your competition the competition?

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

Matt Davies

Jul 23, 20203 min read

Six Matt Davies Videos 🎬 on Brand Strategy

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

Book recommendation: Shoe Dog by Phil Knight

Matt Davies

Jul 7, 20202 min read

Book recommendation: Shoe Dog by Phil Knight

I don't often do book recommendations (maybe I should do more?) but I've just finished the brilliant book "SHOE-DOG" and I have to tell...

Matt Davies

Jul 1, 20205 min read

22 Points of Brand Definition

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Matt Davies

Jun 18, 20205 min read

Do you have an 'Execution Gap' - The Case For Brand Alignment

Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...

Align your leadership behind a clear post-lockdown story

Matt Davies

Jun 8, 20205 min read

Align your leadership behind a clear post-lockdown story

So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting...

Matt Davies

May 22, 20202 min read

How to use 'Brand  Purpose Statements'

One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....

The Transformational Story - 3 Part Course with Tim Elliott

Matt Davies

May 15, 20202 min read

The Transformational Story - 3 Part Course with Tim Elliott

Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They...

Storytelling workshops - The Surgery partnership

Matt Davies

Apr 27, 20201 min read

Storytelling workshops - The Surgery partnership

Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to...

Pivot. How to use design thinking to keep relevant

Matt Davies

Apr 9, 20207 min read

Pivot. How to use design thinking to keep relevant

As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...

Matt Davies

Apr 1, 20202 min read

3 videos to help your brand navigate these difficult times

Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...

Matt Davies

Mar 25, 20201 min read

Brand Leadership in Uncertain Times - FREE WEBINAR

Are you a business leader who wants some direction, inspiration and clarity in these difficult times? Take a deep breath and join us on...

I want to help you. Free offer of support.

Matt Davies

Mar 23, 20202 min read

I want to help you. Free offer of support.

I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them....

Matt Davies

Mar 16, 20204 min read

6 Tips for Online Workshop Facilitation

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

Matt Davies

Mar 6, 20203 min read

Models to manage your Brand Portfolio

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Understanding Change Reaction with the Change Curve

Matt Davies

Feb 18, 20204 min read

Understanding Change Reaction with the Change Curve

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

The ultimate proposition: The Onliness Statement

Matt Davies

Jan 27, 20204 min read

The ultimate proposition: The Onliness Statement

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

Brandstorm: My Nottingham Masterclass now open for bookings

Matt Davies

Jan 17, 20203 min read

Brandstorm: My Nottingham Masterclass now open for bookings

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Matt Davies

Jan 5, 20203 min read

Get brand clarity with the Brand Strategy Triangle

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

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