Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...
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Matt Davies
Jun 22, 20214 min read
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
Jun 10, 202111 min read
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
Matt Davies
May 20, 20211 min read
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
![Brands and AI - I'm published in [Branders] Magazine](https://static.wixstatic.com/media/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png/v1/fill/w_1400,h_1051,fp_0.50_0.50,q_95,enc_auto/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png)
Matt Davies
May 7, 20212 min read
Brands and AI - I'm published in [Branders] Magazine
I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...
Matt Davies
Apr 12, 20218 min read
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
Mar 11, 20213 min read
What is your “Big Brand Idea”?
Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....
Matt Davies
Feb 26, 20218 min read
Leaders - How to uncover your Brand Purpose
At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...
Matt Davies
Feb 11, 20211 min read
I'm interviewed on the Room 9 Podcast
The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...
Matt Davies
Jan 21, 20212 min read
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
Dec 18, 20204 min read
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
Dec 14, 20202 min read
Are you listening? How to win in 2021.
How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...
Matt Davies
Dec 11, 20201 min read
Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...
Matt Davies
Nov 30, 20204 min read
The 16 Basic Human Desires - An Introduction
I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...
Matt Davies
Oct 23, 20202 min read
Branding in 20mins
Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...
Matt Davies
Oct 22, 20201 min read
BrandUP Live: Daniel Reid, Head of Marketing at Navitas
How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...
Matt Davies
Oct 20, 20204 min read
10 questions to ask your customers right now
The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...
Matt Davies
Sep 30, 20201 min read
BrandUP Live: Brand Purpose with Adam Roberts
Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...
Matt Davies
Sep 24, 20202 min read
I'm interviewed by the BBC about Uncle Ben's Rice
Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...
Matt Davies
Aug 26, 20203 min read
5 reasons to focus on customers not competitors
Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...
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