Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...

Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

As many of you will know, I run a little Podcast called "JustBranding" with Australian conspirator Jacob Cass. The benefit of running...

Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...

The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...

I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...