15 examples of online brand guidelines
Ok ok - I know I usually speak about "brand" being wider than your logos and fonts. I know I focus on strategy not execution. But your...
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Matt Davies
Sep 22, 20235 min read
The Power of the Big Brand Idea for Business Leaders
In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...
Matt Davies
Jul 24, 20236 min read
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
Mar 24, 20236 min read
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
Jan 6, 20231 min read
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
Sep 9, 20221 min read
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
Jun 9, 20228 min read
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....
Matt Davies
May 26, 20223 min read
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
Mar 11, 20223 min read
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...
Matt Davies
Sep 29, 20216 min read
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
Sep 24, 20212 min read
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
Aug 5, 20215 min read
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
Jan 21, 20212 min read
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
Dec 14, 20202 min read
Are you listening? How to win in 2021.
How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...
Matt Davies
Aug 17, 20204 min read
Silver Star Award - METASKILLS Challenge
So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...
Matt Davies
Jul 1, 20205 min read
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
Apr 9, 20207 min read
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
Mar 16, 20204 min read
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
Feb 12, 202012 min read
The Brand Revolution - My Interview with Marketer+
Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...
Matt Davies
Jan 27, 20204 min read
The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...
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