Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...