Culture 2/2

Oct 16, 20197 min read

5 Steps to designing a company culture programme

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

Sep 13, 20195 min read

Purpose - the essential secret to brand building

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

Aug 27, 20196 min read

Do brands really live their values? This tool helps them do so.

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Jul 25, 20196 min read

7 questions on branding & culture

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

Jul 18, 20195 min read

With no vision, your brand may struggle

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...