Brand-building is not just about attracting customers. It's also about attracting the right staff (Employer Branding) and in today's...

Imagine trying to execute brilliant marketing ideas - or indeed any new business initiative - without your leadership team sharing a...

In today's competitive business landscape, a clear and cohesive brand strategy is more crucial than ever. Success hinges on more than...

Stop following. Stop copying. Stop with the humdrum. Start leading. Start creating. Start focusing on different. In each marketplace,...

As a strategy consultant I find that “Business Strategy” can be an elusive and mysterious term. “Strategy” is often a source of...

A few weeks back I had the privilege of being on a panel for lovely people at The People Experience Hub. In the session, we discussed...

In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...

Hey Leader 👋 As we approach the final quarter of 2023, your leadership team's ability to rally, align, and strategise for 2024+ is more...

In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...

A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....

Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...

I'm getting asked more and more by my clients to help them consciously design their workplace culture. But where do you start? How do you...

Culture is a tricky beast. Easy to talk about. Hard to create. I come across many leaders who have huge ambitions for their businesses....

I’m often asked about how brands should plan for international growth. It's always a tricky question to answer because every industry and...

Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

"Glue (noun) - 
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...