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Matt Davies
Aug 14 min read
Brand Strategy: Aligning Your Business for Success
In today's competitive business landscape, a clear and cohesive brand strategy is more crucial than ever. Success hinges on more than...
Matt Davies
Jul 55 min read
How to avoid the Brand Trap
Stop following. Stop copying. Stop with the humdrum. Start leading. Start creating. Start focusing on different. In each marketplace,...
Matt Davies
May 147 min read
The Business Strategy Framework
As a strategy consultant I find that “Business Strategy” can be an elusive and mysterious term. “Strategy” is often a source of...
Matt Davies
Feb 133 min read
Video: How to have a Competitive Employer Brand Panel Discussion
A few weeks back I had the privilege of being on a panel for lovely people at The People Experience Hub. In the session, we discussed...
Matt Davies
Sep 22, 20235 min read
The Power of the Big Brand Idea for Business Leaders
In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...
Matt Davies
Sep 5, 20232 min read
Your Next Leadership Offsite
Hey Leader 👋 As we approach the final quarter of 2023, your leadership team's ability to rally, align, and strategise for 2024+ is more...
Matt Davies
Jul 24, 20236 min read
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
Apr 13, 20235 min read
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
Mar 31, 20231 min read
Branding & Culture - Branders Magazine
Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...
Matt Davies
Mar 13, 20231 min read
VIDEO: How to Build Workplace Cultures that People Want to be a Part Of
I'm getting asked more and more by my clients to help them consciously design their workplace culture. But where do you start? How do you...
Matt Davies
Nov 25, 20224 min read
The three levels of culture
Culture is a tricky beast. Easy to talk about. Hard to create. I come across many leaders who have huge ambitions for their businesses....
Matt Davies
Oct 31, 20227 min read
The Global Brand Strategy
I’m often asked about how brands should plan for international growth. It's always a tricky question to answer because every industry and...
Matt Davies
Aug 27, 20213 min read
The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...
Matt Davies
Jun 22, 20214 min read
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
Apr 12, 20218 min read
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
Jan 26, 20212 min read
Branding is glue.
"Glue (noun) -
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...
Matt Davies
Dec 18, 20204 min read
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
Feb 18, 20204 min read
Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...
Matt Davies
Jan 14, 20205 min read
A tool to measure & increase employee value
Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...
Matt Davies
Nov 15, 20195 min read
For things to change. we have to change.
Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...
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