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Podcast: I'm interviewed on Shelf Impactors™
I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...
Matt Davies
Apr 15, 20191 min read


Review - Marty Neumeier's Brand Masterclass
I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...
Matt Davies
Mar 22, 20196 min read


Speaking: Metronome Spark Confetti Roadshow
I'm excited to announce that on the 1st of March I'll be speaking at Nottingham's Metronome for Nottingham Trent University at the Spark...
Matt Davies
Feb 25, 20191 min read


The Five Whys - Identify problems fast
Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why?...
Matt Davies
Jan 11, 20192 min read


Rebel Brand Archetype
Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...
Matt Davies
Oct 11, 20182 min read


Rhetoric: What designers can learn
In this post we're going to go way back into the mists of time. For thousands of years speakers, politicians and writers have used...
Matt Davies
Aug 30, 20184 min read

Six thinking hats - The power of parallel thinking
Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...
Matt Davies
Aug 16, 20185 min read


Hero Brand Archetype
There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...
Matt Davies
Aug 2, 20182 min read


Magician Brand Archetype
Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...
Matt Davies
Jul 12, 20182 min read


Give your creative ideas away
Back in our school days we learnt to hide our answers from the kid sitting next to us. We'd put our arm over our papers and glare at any...
Matt Davies
Jun 28, 20183 min read


Explorer Brand Archetype
Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...
Matt Davies
Jun 21, 20182 min read


Book Launch - Storyategy
It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...
Matt Davies
Jun 18, 20182 min read


Lover Brand Archetype
Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...
Matt Davies
Jun 7, 20182 min read


My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
Jun 2, 20181 min read


Sage Brand Archetype
The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...
Matt Davies
May 24, 20182 min read

Citizen Brand Archetype
Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...
Matt Davies
May 10, 20182 min read


Ruler Brand Archetype
It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...
Matt Davies
Apr 26, 20182 min read


Jester Brand Archetype
Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...
Matt Davies
Apr 26, 20182 min read


Stories make us high.
We are addicted to stories. It's all in the chemistry. Let's get geeky. What is the best way to generate meaning in our lives? Answer:...
Matt Davies
Apr 19, 20182 min read


Innocent Brand Archetype
Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...
Matt Davies
Apr 12, 20182 min read
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