Ok ok - I know I usually speak about "brand" being wider than your logos and fonts. I know I focus on strategy not execution. But your...

🤩 It's an honour to once again have an article published by the global magazine for brand builders (Branders Magazine)! This edition is...

Super excited and honoured to be partnering with Butter 🧈 and the wonderful Rachel Davis to deliver a Masterclass for the Butter...

Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...

Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...

Strategically aligning communications teams is always a challenge. I get it. Of course, marketing, copywriting and communications experts...

The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...

Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...

"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...

The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...