I'm thrilled to be partnering with Jacob Cass for a Master Series event entitled "RETAINERS: THE SECRET TO GROWTH". Duration: 2 Hours...

Are you a brand builder or business leader in need of some inspiration? 🧐 If you are looking for an intense brain blast around the value...

Recently I’ve been working on a massively challenging project. A 100 year old global company, operating in the B2B space which has...

I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...

"Glue (noun) - 
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...

Wow wow wow! I am so delighted and humbled to announce that after a stellar business year I'm been nominated as a finalist in Enterprise...

The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...

Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...