Branding 8/8

Feb 22, 20182 min read

Tool: Maslow's Hierarchy of Needs

Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...

Feb 1, 20183 min read

Focus on your brand audience

Photo by Cory Schadt on Unsplash Without a focus on who your audience is any marketing or branding is destined to fail. Customers create...

Jan 25, 20183 min read

The power of brand purpose

If you can communicate it, "purpose" is powerful. Why? Because if your purpose links to mine I'm more likely to join your cause. If it...

Jan 11, 20183 min read

Start with Why

I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....

Dec 21, 20175 min read

We have stuff. What we want is meaning.

What would you rather have in your home? A mass produced rug from ikea which sits on the floor of a thousand other peoples homes or a...

Dec 10, 20173 min read

A definition of “brand” (it’s not your logo)

I think it’s helpful when speaking about branding to get some definitions clear. In this post we review what the terms “brand” and...