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Matt Davies
Sep 5, 20191 min read
b2b branding: I'm interviewed on The curiosity key podcast by charlie Whyman
It was a privilege to sit down with the amazing Charlie Whyman, an expert in a Business Development Strategist in the manufacturing and...
Matt Davies
Aug 27, 20196 min read
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
Aug 15, 20195 min read
How to create brand “must-haves”
Innovation. Most companies claim they are all about it. Leaders know that they can't afford to stand still. For brands to be relevant...
Matt Davies
Aug 5, 20192 min read
Brand strategy - answering the big business questions
Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...
Matt Davies
Jul 25, 20196 min read
7 questions on branding & culture
Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...
Matt Davies
Jul 18, 20195 min read
With no vision, your brand may struggle
What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...
Matt Davies
Jun 28, 20193 min read
7 things to do to discover where your brand is at
I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...
Matt Davies
May 18, 20192 min read
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
May 10, 20192 min read
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
Matt Davies
May 2, 20194 min read
Branding & Growth Strategy
Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...
Matt Davies
Apr 25, 201911 min read
Five Brand Building Tips for Startups
I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
Matt Davies
Apr 18, 20191 min read
NTU Industry Fellowship Awarded
I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...
Matt Davies
Apr 18, 20191 min read
Brand Motto
A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...
Matt Davies
Apr 15, 20191 min read
Podcast: I'm interviewed on Shelf Impactors™
I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...
Matt Davies
Apr 11, 20191 min read
Brand Mantra
Mantra's are powerful. They help you manage meaning inside out. A mantra should define everything a brand is and will be one short,...
Matt Davies
Mar 28, 20195 min read
Two Tests Of Brand Value
The business of brand is difficult. Sometimes selling in the idea of "branding" (the discipline of managing meaning from a customer's...
Matt Davies
Mar 22, 20196 min read
Review - Marty Neumeier's Brand Masterclass
I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...
Matt Davies
Feb 27, 20197 min read
Why businesses should look beyond the numbers.
Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...
Matt Davies
Feb 18, 20191 min read
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
Feb 15, 20194 min read
The 7 benefits of defining a 'brand story'
Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...
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