Branding 5/8

I'm interviewed by the BBC about Uncle Ben's Rice

Sep 24, 20202 min read

I'm interviewed by the BBC about Uncle Ben's Rice

Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...

5 reasons to focus on customers not competitors

Matt Davies

Aug 26, 20203 min read

5 reasons to focus on customers not competitors

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...

Matt Davies

Aug 20, 20201 min read

What does CX have to do with Brand? Join me and Victoria Taylor in discussion for BrandUP.

Customer Experience (fancy name = "CX"). Has it ever mattered as much? I don't think so. Which is why I'm thrilled to have Victoria...

Silver Star Award - METASKILLS Challenge

Matt Davies

Aug 17, 20204 min read

Silver Star Award - METASKILLS Challenge

So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...

Matt Davies

Aug 6, 20204 min read

Is your competition the competition?

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

Matt Davies

Jul 23, 20203 min read

Six Matt Davies Videos 🎬 on Brand Strategy

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

Matt Davies

Jul 1, 20205 min read

22 Points of Brand Definition

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Matt Davies

Jun 18, 20205 min read

Do you have an 'Execution Gap' - The Case For Brand Alignment

Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...

Matt Davies

May 31, 20202 min read

BrandUP Live & Online - The Interviews

It's been a tough few months for everyone. It probably won't surprise you that a brand strategy and charitable event I was hoping to hold...

Matt Davies

May 22, 20202 min read

How to use 'Brand  Purpose Statements'

One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....

Matt Davies

Apr 1, 20202 min read

3 videos to help your brand navigate these difficult times

Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...

Matt Davies

Mar 16, 20204 min read

6 Tips for Online Workshop Facilitation

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

Matt Davies

Mar 6, 20203 min read

Models to manage your Brand Portfolio

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Understanding Change Reaction with the Change Curve

Matt Davies

Feb 18, 20204 min read

Understanding Change Reaction with the Change Curve

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Matt Davies

Feb 12, 202012 min read

The Brand Revolution - My Interview with Marketer+

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...

The ultimate proposition: The Onliness Statement

Matt Davies

Jan 27, 20204 min read

The ultimate proposition: The Onliness Statement

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

Brandstorm: My Nottingham Masterclass now open for bookings

Matt Davies

Jan 17, 20203 min read

Brandstorm: My Nottingham Masterclass now open for bookings

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Matt Davies

Jan 5, 20203 min read

Get brand clarity with the Brand Strategy Triangle

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

Matt Davies

Sep 24, 20191 min read

I'm published in [branders] magazine

I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”. My article is entitled...

Matt Davies

Sep 13, 20195 min read

Purpose - the essential secret to brand building

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

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