"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...

I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...

I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...

Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...

"Glue (noun) - 
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...

I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...

🎙 The year just got better 😂 - DECEMBER IS BUMPER MONTH on my JUSTBranding Podcast! My co-host Jacob Cass and I are incredibly grateful...

Why is brand so important? Why does the modern business need to take it so seriously? Why do leaders need to understand this subject and...

Wow wow wow! I am so delighted and humbled to announce that after a stellar business year I'm been nominated as a finalist in Enterprise...

Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...

How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...

The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...