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Matt Davies
May 10, 20212 min read
JUSTBranding Podcast - #1 Branding Podcast in over 10+ countries
Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...
![Brands and AI - I'm published in [Branders] Magazine](https://static.wixstatic.com/media/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png/v1/fill/w_1400,h_1051,fp_0.50_0.50,q_95,enc_auto/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png)
Matt Davies
May 7, 20212 min read
Brands and AI - I'm published in [Branders] Magazine
I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...
Matt Davies
Apr 13, 20212 min read
COMET - A framework to help Global Brands assess and create value
I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...
Matt Davies
Apr 12, 20218 min read
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
Mar 17, 20214 min read
Why your brand matters
Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...
Matt Davies
Mar 11, 20213 min read
What is your “Big Brand Idea”?
Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....
Matt Davies
Feb 26, 20218 min read
Leaders - How to uncover your Brand Purpose
At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...
Matt Davies
Jan 26, 20212 min read
Branding is glue.
"Glue (noun) -
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...
Matt Davies
Jan 21, 20212 min read
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
Dec 18, 20204 min read
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
Dec 11, 20201 min read
Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...
Matt Davies
Dec 10, 20206 min read
Review - Marty Neumeier's Brand Masterclass 2
Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...
Matt Davies
Dec 10, 20201 min read
JUSTBranding bumper month
🎙 The year just got better 😂 - DECEMBER IS BUMPER MONTH on my JUSTBranding Podcast! My co-host Jacob Cass and I are incredibly grateful...
Matt Davies
Nov 13, 20201 min read
Your brand is not your logo
Why is brand so important? Why does the modern business need to take it so seriously? Why do leaders need to understand this subject and...
Matt Davies
Nov 5, 20201 min read
I'm a UK top 50 business advisor... again!
Wow wow wow! I am so delighted and humbled to announce that after a stellar business year I'm been nominated as a finalist in Enterprise...
Matt Davies
Oct 23, 20202 min read
Branding in 20mins
Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...
Matt Davies
Oct 22, 20201 min read
BrandUP Live: Daniel Reid, Head of Marketing at Navitas
How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...
Matt Davies
Oct 20, 20204 min read
10 questions to ask your customers right now
The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...
Matt Davies
Oct 15, 20204 min read
An armful of Brand Strategy books I couldn’t do without
Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...
Matt Davies
Sep 30, 20201 min read
BrandUP Live: Brand Purpose with Adam Roberts
Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...
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