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Matt Davies
Sep 4, 20233 min read
Becoming the only choice: I'm published in Today's Conveyancer
How do you create an offer of real value in a highly competitive marketplace like Conveyancing? How do you become the 'only choice' for...
Matt Davies
Aug 18, 20233 min read
Pricing Strategies - I’m published in Marketer+
The price of the services and products you sell says something about your brand. 🤔 Is a high price an indicator of brand strength? 🤔...
Matt Davies
Aug 8, 20237 min read
Insights & the sweet spot of brand positioning
In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...
Matt Davies
Jul 28, 20231 min read
Video: Archetypes Let's Talk Brand
Hello brand builders. I've got a little treat for you. A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to...
Matt Davies
Jul 24, 20236 min read
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
Jul 7, 20231 min read
Speaking announcement: Factory39 Cyprus
Calling all Cypriot contacts of mine! I'm thrilled to have be invited by the fantastic Martin Zarian, founder of FACTORY39, to team up to...
Matt Davies
Jun 21, 20234 min read
BrandOps Framework™ - Operationalising your Brand Strategy
So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...
Matt Davies
May 11, 20231 min read
Brand Master Academy: Mastery Session
Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...
Matt Davies
May 2, 20234 min read
The reason for branding
Originally branding meant to “mark with a branding iron.” Farmers would (and in some places still do) heat up a piece of iron until it...
Matt Davies
Apr 18, 20231 min read
Speaking Announcement: The Nottingham Digital Summit
I'm really thrilled to announce that I've been invited to speak at The Nottingham Digital Summit 2023 in the Midlands UK 🇬🇧. I'll be...
Matt Davies
Apr 13, 20235 min read
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
Mar 31, 20231 min read
Branding & Culture - Branders Magazine
Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...
Matt Davies
Mar 24, 20236 min read
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
Jan 20, 20231 min read
I've joined the Editorial Committee of Branders
I'm delighted to announce I've been invited to join the amazing Editorial team of Branders Magazine. Branders is a global branding...
Matt Davies
Jan 6, 20231 min read
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
Jan 3, 20231 min read
Mastermind Group Applications Open
Are you a brand builder looking to grow and thrive in 2023? Are you keen to do so with the support of other experts in the field of...
Matt Davies
Dec 5, 20221 min read
BrandStart Podcast Interview: Creating Global Brands
It was an honour to sit down with BrandStarts host and founder of The Vineyard, Leonard Grape from the Philippines, to discuss how to go...
Matt Davies
Nov 25, 20224 min read
The three levels of culture
Culture is a tricky beast. Easy to talk about. Hard to create. I come across many leaders who have huge ambitions for their businesses....
Matt Davies
Sep 9, 20221 min read
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
Aug 25, 20224 min read
Tool: The Brand Messaging Framework
Strategically aligning communications teams is always a challenge. I get it. Of course, marketing, copywriting and communications experts...
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