30 Points of Brand Definition
In today’s hyper-competitive business environment, the importance of a well-defined brand cannot be overstated. Your brand is not just...
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Matt Davies
Oct 115 min read
The value Ladder
As a CEO or business leader, you already know that keeping customers happy is paramount to your brand’s success. But here’s the...
Matt Davies
Aug 142 min read
Speaking Announcement: Brand Builders Summit
Are you keen to get to grips with Brand Building? Well I’ve got a HUGE announcement for you. I’m thrilled to be part of a group of global...
Matt Davies
Aug 14 min read
Brand Strategy: Aligning Your Business for Success
In today's competitive business landscape, a clear and cohesive brand strategy is more crucial than ever. Success hinges on more than...
Matt Davies
Jul 312 min read
Speaking announcement: RSVIP business network
I'm thrilled to be a guest speaker for the RSVIP network - hosted by the brilliant Fiona Duncan-Steer. My talk will be on the hot...
Matt Davies
Jul 55 min read
How to avoid the Brand Trap
Stop following. Stop copying. Stop with the humdrum. Start leading. Start creating. Start focusing on different. In each marketplace,...
Matt Davies
May 247 min read
Brand Strategy: Dare to Be Different
The following article appeared in the March 2024 Issue 34 Edition of Branders Magazine. Strangely I was also placed on the cover of that...
Matt Davies
May 147 min read
The Business Strategy Framework
As a strategy consultant I find that “Business Strategy” can be an elusive and mysterious term. “Strategy” is often a source of...
Matt Davies
May 141 min read
Video: The Onlyness Strategy
Summer last year - in a very hot and packed auditorium in Nottingham in the UK 🇬🇧, it was my honour to speak at the Nottingham Digital...
Matt Davies
Mar 152 min read
Branders: Dare to be different
I am truly honoured [and somewhat amazed!] to find myself on the cover of Branders Magazine's March 2024 edition dedicated to the theme...
Matt Davies
Mar 55 min read
15 examples of online brand guidelines
Ok ok - I know I usually speak about "brand" being wider than your logos and fonts. I know I focus on strategy not execution. But your...
Matt Davies
Feb 74 min read
The Number 1 strategy Question
In the bustling marketplace of modern business, where competition is fierce and customer loyalty is hard-earned, leaders are continuously...
Matt Davies
Jan 131 min read
How to have a competitive employer brand in 2024
This one is going to be super fun (and hopefully super interesting!). As we start 2024, are you facing a high growth situation? Do you...
Matt Davies
Jan 22 min read
Happy New Year 24!
Hello brand builders! Wishing you a prosperous New Year! As we embark on 2024, I'm eager to contribute value to your journey. If you're a...
Matt Davies
Nov 9, 20231 min read
Award: top voice accolade
Well this is a nice surprise! I've just spotted the wonderful folks LinkedIn have awarded me a "Top voice" badge for my favorite topic of...
Matt Davies
Nov 7, 20235 min read
Beware the Greenwash Monster - Branders Magazine
I'm really thrilled to be published once again in the global magazine - Branders alongside thought leaders like Carolina Gomez, Jacob...
Matt Davies
Oct 27, 20234 min read
Brand Positioning - I'm published by Martech
This week I've been thrilled to be published by Marketing Tech Outlook. My article "BRAND POSITIONING Keep your people, your...
Matt Davies
Oct 13, 20233 min read
Brand Strategy & The Navigation of Funding Rounds
What's the value of “brand strategy”? In the dynamic world of business, the journey from startup to a thriving company involves numerous...
Matt Davies
Sep 22, 20235 min read
The Power of the Big Brand Idea for Business Leaders
In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...
Matt Davies
Sep 4, 20233 min read
Becoming the only choice: I'm published in Today's Conveyancer
How do you create an offer of real value in a highly competitive marketplace like Conveyancing? How do you become the 'only choice' for...
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