According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....

When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...

I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...

Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...