Video: Archetypes Let's Talk Brand
Hello brand builders. I've got a little treat for you. A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to...
top of page
Search
Matt Davies
Jul 20, 20232 min read
Video: Rebels and Rulers: How to use archetypes in your brand positioning
How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...
Matt Davies
Jul 5, 20231 min read
Speaking announcement: archetype Masterclass for butter
Super excited and honoured to be partnering with Butter 🧈 and the wonderful Rachel Davis to deliver a Masterclass for the Butter...
Matt Davies
Nov 29, 20214 min read
Questions about using archetypes in branding.
As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...
Matt Davies
Sep 24, 20212 min read
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
Jan 17, 20203 min read
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
Apr 25, 201911 min read
Five Brand Building Tips for Startups
I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
Matt Davies
Feb 18, 20191 min read
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
Oct 11, 20182 min read
Rebel Brand Archetype
Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...
Matt Davies
Aug 2, 20182 min read
Hero Brand Archetype
There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...
Matt Davies
Jul 12, 20182 min read
Magician Brand Archetype
Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...
Matt Davies
Jun 21, 20182 min read
Explorer Brand Archetype
Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...
Matt Davies
Jun 7, 20182 min read
Lover Brand Archetype
Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...
Matt Davies
Jun 2, 20181 min read
My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
May 24, 20182 min read
Sage Brand Archetype
The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...
Matt Davies
May 10, 20182 min read
Citizen Brand Archetype
Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...
Matt Davies
Apr 26, 20182 min read
Ruler Brand Archetype
It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...
Matt Davies
Apr 26, 20182 min read
Jester Brand Archetype
Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...
Matt Davies
Apr 12, 20182 min read
Innocent Brand Archetype
Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...
Matt Davies
Mar 30, 20182 min read
Creator Brand Archetype
The Creator. The character in the workshop, busily inventing new things which will make a huge impact on the storyline. Hugely...
bottom of page