For Business leaders seeking to grow, 'Purpose', 'Vision', 'Mission' and 'Values' are not fluff. They are strategic foundations. Communication tools used to rally teams, make better decisions and bring clarity. Recently a client asked me a question that comes up surprisingly often. “Do we really need purpose, vision, mission and values?” The subtext was clear. Aren’t these just corporate buzzwords that consultants love and businesses ignore? To be fair - this is a fair (!) ch

It was an honour to have the following article published in the Feb 2026, Issue 42 of Branders Magazine - it was their special edition on "Brand Leadership". Enjoy! Lead with Confidence: The Power of Brand Alignment Hello Leaders. In an age of rapid change and relentless pressure, you are being asked not just to manage but to guide their organisations with clarity and conviction. And it's tough out there. Let me tell you about one of the most powerful - and underused - weapo

If your brand disappeared tomorrow, would anyone actually miss it? Tough question, but one every business leader, in my view, should be asking. In a crowded, chaotic marketplace, most businesses fall into what I call the "Brand Trap": They imitate the market leader They say what everyone else says They compete on vague claims like "better service" or "higher quality" The result? They become invisible. And usually descend into a price war. Recently, at the UKs East Midlands b

Season 6 of the JUST Branding Podcast was… epic. (In the best possible way). Somehow, co-host Jacob Cass and I managed to pull together a lineup that still makes me slightly shake my head when I see it written down. We’re talking genuine heavy hitters in the world of brand, strategy, and behavioural science: Mark Ritson Rory Sutherland Laura Ries Marty Neumeier David Aaker …plus a stack of other world class brilliant operators, thinkers, and builders who are actually doing th

🔥 FREE LinkedIn Live: How to Become a Brand Consultant 📅 Monday 19th January 2026 ⏰ 4:00pm UK time 📍 Live on LinkedIn The response to my ebook on Brand Consulting last year blew me away. Hundreds of designers, strategists and brand builders downloaded it within days - and my inbox was full of one question: “What’s the next step?” So let’s start 2026 with real momentum. I’m running a second free session on the move from creative to consultant - and what it really takes to l

Are you ready to move from low impact delivery work to becoming a sort after strategic partner that can command high fees? Most creatives and brand-builders hit a ceiling. You’re booked, busy, and burned out - but not moving forward. You’re delivering great work, but you're not being seen (or paid) as the strategic thinker you are. That’s exactly why I created the 'How to Become a Brand Consultant' course and I'm thrilled to announce you can now book your slot. Over 4 weeks,

It's a new year! As we step into 2026, I want to pause for a moment and say a big thank you. Thank you for the conversations, the trust, the challenges, the energy, and the ambition you brought into my world last year. Whether you’re a founder, CEO, brand leader, consultant, or creative - I’m grateful to be part of your journey. This year, my focus continues. It's s simple (but not easy): Helping leaders and brand builders get clear, get aligned, and get moving - with confi

🚨 Well, that didn’t go to plan… (!) I had a tech nightmare today trying to stream my “How To Become A Brand Consultant” webinar from Zoom to LinkedIn Live. It didn’t work. 😩 Cue last-minute panic, quick pivot… and thankfully, a brilliant group of 70+ people still showed up live on Zoom 🙏 From cursing the IT gremlins to sharing smart questions around pricing, strategy, value-based fees, and how to shift from “hands” to “brains” - the chat was on fire. 🔥 💬 Questions covere

Although mildly dyslexic, I find writing is a helpful way to document, explain and share what's impacting my work as a Brand Consultant - and 2025 was a year when I attempted to write an impactful article at least once a month. As the year comes to a close, I wanted to pause and reflect on the ideas that resonated most this year on my blog. These are the posts that sparked the most conversations with leaders, showed up in workshops and offsites, and helped people make sense o

Wow! What a year it's been! I’m officially clocking off now - but before I do I wanted to say a massive, massive thank you 🙏. As we start to wind down, I’ve been taking a little moment to pause, reflect - and honestly, feel incredibly grateful. 2025 was a big one. Big conversations. Big rooms. Big ambition. Big strategies. And a lot of brilliant people trusting me with work that actually matters. To every client, collaborator, partner, podcast guest, Mastermind member and la

The response to my ebook on Brand Consulting has been unbelievable. A post on Linkedin about it went so viral I could not keep up ( see here so you know what I mean!) Hundreds of designers, marketeers, strategists and brand builders downloaded it in just a hours… and I’ve been flooded with messages asking for the next step. So let’s start the new year properly !. I’m hosting a LinkedIn Live webinar on: How to Become a Brand Consultant 📅 Monday 5th January 2026 ⏰ 4:00pm UK

All companies have a brand - the meaning customers attach to them and their offer. They have a brand identity - name, logo, colours. They have products and services that customers can buy. And they have an intent to create value. But very few lead with brand. Too many companies still lead with spreadsheets. They chase quarterly numbers, optimise in silos, and call it strategy. The result? A culture of internal competition, not cohesion. Teams fight for budget, not customer i

Align your leadership team for 2026: Two Days. One Aligned Team. Alignment Strategy Sprint.

In today's data-rich (but insight-poor) world, knowing how your brand is actually  perceived by customers is often the missing link in driving meaningful commercial results. Over the past few months, I’ve had the opportunity to help a client implement a brand tracking system anchored in the classic Net Promoter Score (NPS). The results? Clarity, focus, and a new ability to tie brand positioning directly to customer experience and commercial value. Why use NPS? At its core, N

Next week, I’ll be joining LOB 2025 (Laboratory of Online Business) - Ukraine’s 🇺🇦 largest business and leadership event - to deliver...

Standing out is harder than ever. Whether you’re a solopreneur, a freelancer, or leading a growing business, you’ve probably felt the...

This ones a MUST for you if you're in the brand building business. I'm thrilled to announce I'll be speaking at the upcoming global...

Culture is easy to talk about. Much harder to build. In my work as a consultant, I often meet leaders with ambitious plans: growth...

We’ve all been told to “find our point of difference.” It’s the classic business-school mantra: be unique, or die. And yes - I champion...

Wow! I'm thrilled that mine and Jacob Cass' little podcast ( Just Branding ) has just picked up another award 🏆. This time its by the...